What Information We Collect
sb77 collects two broad categories of information: data you give us directly, and data generated automatically when you use the platform.
Information you provide
| Data type | Examples | When collected |
|---|---|---|
| Account details | Full name, date of birth, mobile number | During sb77 registration |
| Identity documents | National ID Card (NID), Passport or Driving Licence | KYC verification before first withdrawal |
| Payment data | bKash, Nagad, Rocket or Upay mobile wallet number | When you make a deposit or withdrawal |
| Communications | Chat transcripts, support tickets, feedback forms | When you contact our 24/7 live chat |
Information collected automatically
- Device type, operating system (e.g. Android 8.0+), browser version and screen size.
- IP address and approximate location (country/city level, not GPS).
- Pages visited, games opened, session duration and in-app navigation events.
- Cookie identifiers and analytics tokens (see the Cookies section below).
How We Collect It
Most data comes directly from you during account registration, the KYC process, or payment transactions. The sb77 App version 2.9.14 may also request standard Android permissions (read/write storage for APK updates, network access for real-time odds). We do not access your contacts, camera or microphone unless you share a document photo in the support chat.
We use first-party cookies and standard analytics scripts to understand how players navigate the site. We do not purchase personal data from third-party data brokers.
Why We Use Your Data
Every piece of data we hold has a specific purpose. The table below maps each use case to the legal basis that justifies it.
| Purpose | Legal basis |
|---|---|
| Create and manage your sb77 account | Performance of contract |
| Process deposits (from ৳150) and withdrawals via bKash, Nagad, Rocket, Upay | Performance of contract |
| Verify your identity (KYC) before your first withdrawal | Legal obligation |
| Prevent fraud, money laundering and underage play | Legal obligation + legitimate interest |
| Deliver 24/7 live chat support | Performance of contract |
| Send account notifications (deposit confirmations, security alerts) | Legitimate interest |
| Send promotional offers and bonus updates (opt-out available) | Consent |
| Improve platform performance and game loading speed | Legitimate interest |
| Responsible gaming monitoring (session time, deposit patterns) | Legal obligation + legitimate interest |
When We Share Your Data
sb77 does not sell your personal information. We share data only in these situations:
- Payment processors: bKash, Nagad, Rocket and Upay receive only the transaction amount and your wallet number. They operate under their own privacy frameworks.
- Game providers: Spribe, Red Tiger, JILI, KA Gaming, PG Soft, Pragmatic Play and Sexy Gaming receive a session token and your in-game wager data, but not your name or NID.
- Identity verification: During KYC review, your document images may be processed by a secure verification partner. Documents are deleted after the review period (up to 24 hours).
- Legal requirements: We may disclose information to regulators or law enforcement if required by applicable law.
- Business transfers: If sb77 is involved in a merger or acquisition, your data may transfer to the new entity under the same privacy terms.
How Long We Keep It
Account data is kept for as long as your account is active. If you close your account, we retain transaction and identity records for a minimum of five years to comply with anti-money-laundering requirements. Chat logs are retained for 12 months. Analytics data is aggregated after 90 days and no longer linked to individual accounts.
How We Keep It Secure
Your data is transmitted over TLS (HTTPS) at all times. Passwords are stored as salted hashes and are never readable by staff. Access to production databases is restricted to a small number of verified engineers and is logged. The sb77 App (32 MB, Android 8.0+) is distributed via our secure server and updated regularly to patch vulnerabilities.
No system is completely immune to attack. If a breach affects your personal data, we will notify you within 72 hours of becoming aware of it, as described in our incident response policy.
Your Rights as a User
You have the following rights regarding your personal data held by sb77:
- Access: Request a copy of all data we hold about you.
- Correction: Ask us to fix inaccurate account details (e.g. a misspelled name).
- Deletion: Request erasure of your data. We will comply where no legal retention obligation applies.
- Restriction: Ask us to pause processing while a correction request is pending.
- Portability: Receive your account and transaction data in a structured, machine-readable format.
- Objection: Opt out of marketing messages at any time via your account settings or by contacting live chat.
To exercise any right, contact our support team through 24/7 live chat. We will respond within 30 days.
Cookies and Similar Tools
sb77 uses cookies to keep you logged in between sessions, remember your language and display preferences, and measure which pages players find most useful. We use three categories:
- Essential cookies: Required for login sessions and payment security. Cannot be disabled without breaking the site.
- Analytics cookies: Help us see aggregate traffic patterns. No personal identifiers are shared with third parties.
- Marketing cookies: Used only if you opt in to promotional communications. You can withdraw consent at any time.
You can clear or block cookies via your browser settings. Blocking essential cookies will prevent you from logging in to your sb77 account.
Players Under 18
sb77 does not knowingly collect data from anyone under 18. Our registration process requires users to confirm their age and provide a valid identity document during KYC. If we discover that an account belongs to a minor, the account will be suspended immediately and the data deleted. If you believe a minor has created an account, contact our live chat support team straight away.
When This Policy Changes
We may update this Privacy Policy to reflect changes in our services, payment integrations or applicable regulations. When we make significant changes, we will update the "Last updated" date at the top of this page and display a notice in the sb77 App. Continued use of the platform after a change means you accept the revised terms. If you disagree with the changes, you may close your account before the effective date.
How to Reach Us
For any privacy-related question, data request, or concern, reach our team through 24/7 live chat on the sb77 platform. Our support agents will escalate privacy requests to the data team within one business day. We do not handle privacy requests by post or telephone.
This policy is published at sb77.lat/privacy/ and applies to all users accessing the platform from Bangladesh.
Read our full Terms & Conditions and Responsible Gaming guide. Ready to play? Create your sb77 account — deposits from ৳150 via bKash.